Atlanta Market ups digital offerings, makes publications interactive

Atlanta Market is adding new features to its interactive digital toolbox to support buyers before, during and after the Aug. 13-18 Atlanta Market.

The Atlanta Market Remote page – available at Americasmart’s site– will act as a digital hub for discovery, sourcing and shopping featuring a new Atlanta Market publication, Catalog Connexion, and a digitally accessible magazine, Atlanta Market Magazine. Additionally, the site will host a variety of other educational and market planning resources.

To support social distancing and in support of buyer sentiments, all market educational programming is being presented online for the market. Recordings of the nearly 30 webinars presented to date are already available on the Atlanta Market Remote page with more than 10 sessions set to be presented and posted before the market.

“Physical meets virtual this summer for Atlanta Market,” said Dorothy Belshaw, IMC’s chief marketing and digital officer. “With the COVID-19 crisis disrupting Atlanta Market, we are tapping our proprietary digital tools to pivot to an in-person and online hybrid that will present a robust buying and selling experience for our buyers and brands. These digital tools are not a replacement for the scheduled in-person market but serve to enhance the experience.”

The Atlanta Market Remote webpage also proves trend features and a comprehensive listing of showrooms open either physically or virtually for the summer market. Atlanta Market’s temporary exhibitors are included in online listings, too, despite cancellation of the trade show portion of the market this summer due to the ongoing COVID-19 crisis.

Virtual shopping through Catalog Connexion and Shopzio

Expansion of Catalog Connexion and integration with ShopZio – two digital tools powered by IMC_di, IMC’s recently launched Digital Innovations division – allows buyers to source and shop whether they are meeting in person or online this summer.

Catalog Connexion will launch Aug. 5 and provides product sourcing and discovery opportunities via a keyword-searchable library of brand catalogs from showrooms and temporary exhibitors in every market product category. The intuitive system allows suppliers to easily leverage their existing catalog assets to showcase full product lines and enables buyers to visually source across brands and easily request product information. Through integration with B2B e-commerce platform ShopZio, buyers also can directly purchase select products from the Atlanta Market Catalog Connexion and through ShopZio, which boasts 1.5 million more SKUs available for purchase through ShopZio.

The Atlanta Market Magazine is also adding interactive elements for its summer 2020 publication. The 230 page guide offers interactive trend reports with clickable ads that connect readers with videos, catalogs and contact information for brands. Available during the market session, the Atlanta Market Buyer’s Guide also will feature these elements

Adelaide “Addie” Elliott is an associate editor focusing on retail coverage for Furniture Today and Casual Living. Previously, she also served as the web editor for both those brands and Designers Today. Before being promoted in May 2019 to web editor, Adelaide worked as Furniture Today’s editorial intern for a year. Get in touch with her on Twitter at @AElliott_Writes or by email at aelliott@designerstoday.com.